hi, i’m aayush.

21. toronto. running theory labs— an ai commercial studio for saas, crypto, and tech startups that want their product to feel alive on screen.

before this i was creative director at paydai and worked at evo as a director on 100+ short-form videos — product trailers, launches, brand spots.

most of my days now go into testing ai tools, running new workflows, and shipping commercials. claude code is my daily driver. i build skills, agents, and pipelines the boring way — by actually using them on real client work.

there’s a lot of bs on the internet about ai. most newsletters summarize what shipped that week and call it a day. so i started writing my own.

every monday i drop the cracked ai newsletter— ai video workflows, claude code builds, agent setups, and the tools actually worth your time. all from things i’ve run myself, not stuff i read about.

need a commercial that doesn’t look like everyone else’s? send a brief.

want the playbooks? read the newsletter.

— aayush